The Soko blog
Sell more of what you already stock
Practical guidance for Ugandan businesses — the photograph, the description, the first WhatsApp reply, the price. Things you can do today, with the phone you own.
Repeat buyers — lead article
Repeat buyers · Latest
The cheapest customer you will ever get is the one you already had
Winning a new buyer costs effort. Bringing back one who already trusts you costs a message.
5 min read
Getting found
Getting found
Teach your customers one address, and only one
Your store link should be in every bio, every status, every receipt. Sending photographs by hand does not scale.
4 min read
Trust & delivery
Trust & delivery
Delivery: the part of the sale most sellers improvise
You agreed the price. Now the boda conversation loses you the order. It does not have to.
5 min read
Trust & delivery
Trust & delivery
Why buyers hesitate, and the four things that stop it
Online buying in Uganda carries real risk, and buyers know it. Here is what visibly reduces it.
6 min read
Pricing
Pricing
Publish your prices. "Inbox for price" is costing you money
Hiding the price feels like it protects your margin. What it actually does is filter out the buyers who were ready.
5 min read
Getting found
Getting found
WhatsApp Status is the most underused sales channel in Uganda
Your contacts already look at it. One link and one photograph a day is a whole marketing plan.
5 min read
Selling on WhatsApp
Selling on WhatsApp
The first reply decides the sale
Speed beats polish. What you send in the first two minutes matters more than anything else in the conversation.
5 min read
Product pages
Product pages
Write the description that stops the "how much?" message
Every question a buyer has to ask is a chance for them to not bother. Answer them in the listing instead.
5 min read
Product pages
Product pages
Product photos that sell, taken on the phone you already own
You do not need a camera or a studio. You need daylight, a plain wall, and the same setup every time.
6 min read