Product pages
Write the description that stops the "how much?" message
· 5 min read
Product pages — article artwork
Count the questions you answer in WhatsApp in a day. Most sellers find the same four or five come up again and again: how much, what size, is it original, do you deliver, is it still available. Every one of those is a question your product page could have answered — and every one you leave unanswered is a buyer who has to make an effort before they can buy.
Put the price in the price field
Not in the description, and not in the photograph. The price field is what shows on the product card, in search, and in the WhatsApp message when someone orders. A price hidden in the description does not appear where the buyer is looking.
This sounds obvious and it is the most common mistake on new Soko stores.
Use the fields your category gives you
When you pick your category, Soko changes what your product form asks for. A fashion listing asks for sizes, colours and material. An electronics listing asks for condition, brand, model, warranty, and then storage and battery for a phone or processor and graphics for a laptop. A hardware listing asks for a part number, minimum order and bulk tiers.
These are not decoration. They render as chips and tables on the product page and as filters in your catalogue, and they are exactly the details buyers message you about. Filling them in is faster than answering the same message forty times.
Write two sentences, not two paragraphs
The description is for the thing the fields cannot hold: what it is for, why it is worth the price, what condition it is really in.
Nobody reads a long description on a phone. Two honest sentences that tell a buyer something they could not see in the photograph will do more than a paragraph of adjectives.
- Good: "UK used, battery health 94%. Small scratch on the lid, screen is perfect."
- Less good: "Amazing high quality laptop, best price in town, hurry while stock lasts."
Say what happens when something is out of stock
Set the stock to zero rather than deleting the listing. A sold-out item shows as sold out, which tells a returning buyer that you stock it and to come back — deleting it tells them nothing at all.
For made-to-order work, say the turnaround in the description. "Made to order, two weeks" turns a confusing wait into an expectation.